Here’s What You Need to Know About Rainbow-Washing And are accusing them of rainbow-washing. But LGBTQ+ activists say this show of solidarity by some companies is just a front since their corporate policies show a different side to their supposed activism. The move is an attempt to show their support for the LGBTQ+ community during Pride Month. Nine years after the 1969 Stonewall riots in New York City, gay rights activist Gilbert Baker created and paraded the first rainbow flag. Fast forward to June 2021: corporations (think: Walmart, CVS, AT&T) started adding rainbow colors to their logos on social media.
